What’s interesting is that conversational communication is easier and more natural than reading a teleprompter. But what is so instructive about Bay’s experience is that in this case it was totally avoidable if he had simply prepared to be in a conversation as opposed to reading off a teleprompter. That panicked feeling in front of a large audience when you don’t know what to say. Then the prompter went up and down - then I walked off. He would later post an apology for his behavior by stating “I got too excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. He stopped communicating but actually communicated big time by making it clear that he was unable to engage in a conversation without the aid of a teleprompter with his scripted responses to prepared questions. Stinziano tried to help him out by asking him how the product would impact his work. I try to take people on an emotional ride and…” At that point, Bay stopped talking and froze. When Stinziano encouraged him to ignore the prompter and just talk to him, Bay got deeper into a communication black hole saying “We’ll wing it right now.
MICHAEL BAY TELEPROMPT SERIES
He was asked a simple question about the Transformers series and said “My job, as director, is I get to dream for a living…create a viewer escape and what I try to do is I…uh, the type is all off-sorry, but I’ll just wing this.” Apparently, Bay was so dependent upon the teleprompter with a script that included the questions to be asked and his answers, that when the prompter started malfunctioning, Bay lost it. The irony is what happened was totally avoidable if Bay had prepared to engage in a conversation with facilitator Joe Stinziano from Samsung talking about Samsung’s new 105” curved TV. His communication meltdown immediately went viral. But that is not how things went down and unfortunately what happened in Vegas didn’t stay in Vegas.
A Q&A should be a conversation, where Bay was asked questions about his movie, and he answered them.
MICHAEL BAY TELEPROMPT MOVIE
It happened to Michael Bay, the director of the movie “Transformers 4,” doing a simple Q&A at the Consumer Electronics Show in Las Vegas last week. It can happen to anyone, but why does it happen and how can you avoid it? It is a communication meltdown.
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